🔍 Understanding the Market
Shaping the Product Direction
🔍 Understanding the Market
Shaping the Product Direction
Where does Viberse fit in?
By mapping current platforms, we saw a gap between entertainment and genuine interaction.
While apps like TikTok and Instagram drive trends, few enable users to build creatively on each other's ideas.
We turned trending formats like “Add Yours” into something more participatory—Fill-in-the-Blank posts guided by VibeTopics. This became the core of Echo, designed to spark creative chains among users.
Features included in the MVP scope
🔔 Push Notifications
📝 Vibe Topic Creation
🔁 Echo Post Response
👤 Profile Page
❤️ Post Interactions: Like / Save / Comment / Report
🔔 Push Notifications
📝 Vibe Topic Creation
🔁 Echo Post Response
👤 Profile Page
❤️ Post Interactions: Like / Save / Comment / Report
With these features in place, we moved quickly through design iterations and cross-team discussions, preparing the product for launch within tight constraints.
Core user flows from key app sections—Explore, Create, Search, and Profile.
Scroll, discover, and Echo trending Vibes.
Scroll, discover, and Echo trending Vibes.
Start a new prompt using Fill-in-the-Blank logic.
Start a new prompt using Fill-in-the-Blank logic.
Look up users, Vibes, and inspiration.
Look up users, Vibes, and inspiration.
Manage personal content and creative identity.
Manage personal content and creative identity.
⛓️ Designing Under Constraints
Reflection & Takeaways
⛓️ Designing Under Constraints
Reflection & Takeaways
“Even in constraint, there’s always space for meaningful design.”
Designing Viberse's MVP challenged many of my assumptions about what a "proper" design process should look like. Without direct user research, and under tight timelines, I had to rely on secondary insights, quick validation, and constant communication with cross-functional teams.
While it wasn’t a textbook UX flow, it taught me how to prioritize what truly matters in a fast-moving product environment—clarity of purpose, creative constraint, and collaborative momentum. I learned that good design isn't just about following the ideal process—it's about finding the best path forward with the tools and time you have.
